American consumers are turning to US-manufactured jewelry as more women in the country create their own products, the CEO of luxury consultancy MVI Marketing told Rapaport News.
While it is too early to say what impact the US-China trade war could have, demand for US-made goods is increasing among female self-purchasers, Marty Hurwitz said Tuesday. That is especially the case in the nation’s smaller cities, as purchases in the larger population centers are more price-driven, he noted.
“There seems to be a bit of a growing interest in and acceptance among consumers in a return to a made-in-the-US product for jewelry,” Hurwitz said. “With a growth of female artisanal jewelry makers and designers, and a growth in the self-purchasing female consumer population, we’ve been sensing…a little bit of an acceptance of paying premium prices for made-in-USA jewelry, and the attractiveness of made-in-the-USA jewelry.”
The trend may not be enough to overpower the scale of Chinese-made jewelry products in the short term, he added. However, “this is certainly the beginning of a growth in a made-in-the-USA brand or label,” he said.